Creation of a Product Portfolio for a Bitumen Business


  • The client is one of the leading firms on the bitumen market in the Russian Federation, active in the European part of Russia. The premium product PMB is part of the bitumen business’s production portfolio
  • The company had an innovative distribution and sales system, unique in Russia. The quality of bitumen produced by the client was of low quality; investment was needed to modernize productive capabilities


  • To create a complete product portfolio
  • To assess the possibilities for changing production technologies

Our approach

  • To analyze international and Russian experience of performing this work along with assessing the applicability of the products and the economic effect of changes
  • To conduct an analysis on the client’s production processes, searching for opportunities to improve the quality of raw materials
  • To bring the world experts in the field of bitumen production to consult


Recommendations to grow the portfolio of products were developed

  • Plans to develop the technology of bitumen products production were provided
  • Worked out an implementation plan and KPI strategy
  • Provided an assessment of risks as part of the delivered recommendations


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